An interesting article from the Times today:

Switzerland, fed up with being portrayed as a tax-dodgers’ paradise, is rebranding itself as a land of hunky half-naked peasants with waxed chests and tight leather shorts.

“We want to show Switzerland in its best light, the countryside and a bit of its culture,” says Tina Steinauer, who has been shooting the 2010 calendar for the Swiss farmers’ union at the village of Seegräben near Zurich.

Read the rest of the article here.

Tweet

This entry was posted on Wednesday, May 27th, 2009 at 9:49 am and is filed under Blog.You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.